Get ready to send pulses racing this summer with the sizzling new addition to the bestselling Beyoncé Parfums collection. Fresh, airy and optimistic, Beyoncé Pulse Summer Edition captures the essence of a playful, sun-drenched summer day.
Inspired by Beyoncé’s infectious positive energy, this limited edition fragrance seduces the senses with the same invigorating sensuality as the original Pulse Eau de Parfum. A lighter and fresher rendition, Pulse Summer Edition’s orchestra of fruity and floral notes makes it the perfect scent for the warm, joyful, flirty summer months.
“We are thrilled to present a new limited edition fragrance to the successful Beyoncé Parfums portfolio,” says Steve Mormoris, SVP Global Marketing at Coty Beauty. “Beyoncé is a true force of nature and translating her positive energy into a summer fragrance was a natural progression. We think women will love the lighter, more playful side of Beyoncé Pulse Summer Edition.”
Created by IFF perfumer Bruno Jovanovic, Beyoncé Pulse Summer Edition is a fruity floral with fresh and sparkling top notes of pear, icy mandarin and pink pepper. The exotic and delicate floral heart features the ginger orchid, jasmine and Tunisian orange flowers. Finally, an exceptionally stirring & creamy dry down of sapphire woods, musks and benzoin completes the base. The fragrance will leave you feeling ready to conquer anything as if nothing and no one could ever resist you.
Beyoncé Pulse Summer Edition features a dramatic, one-of-a-kind packaging design. The turquoise juice is encased in a faceted bottle which rests nestled in a revolutionary inverted chrome cap, inspired by Beyoncé’s stage costumes, and finished with a bold pink logo. The holographic carton shimmers in feminine shades of turquoise & pink and echoes the bright color palette and joyful optimism of the summer season.
Beyoncé Pulse Summer Edition Collection:
Eau de Parfum 50ml: $49
Eau de Parfum 100ml: $59
On counter spring 2012, Beyoncé Pulse Summer Edition is a limited-edition and will be available at select perfumery chains and fine department stores.