While Spending Is Cool, Santa Claus Stays Warm and Fuzzy
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Santa Claus Allows Families to Keep the Spirit of the Christmas Season Despite Tight Spending
While families are trying to make wiser spending choices this season, that doesn’t mean that Santa Claus will be put on the back burner. With parents opting to spend only where it counts and make sure they are getting the most bang for their buck, they are being selective with gift purchases, and are putting a focus on traditions that will make the most impact on their families’ Christmas memories.
One company that specializes in making sure that children receive a memorable visit with Santa Claus is SantaSpeaking.com, which provides personalized phone calls to children from Santa. SantaSpeaking.com’s early season figures show a 46% increase in scheduled visits over 2007, illustrating families’ commitment to keeping the tradition of Santa Claus alive.
“Parents can do much to scale back their Christmas, but children will still expect Santa to come. The anticipation of his arrival is part of the magic of their holiday, and a special visit with Santa just adds to that,” says Anne Gaskell, founder of SantaSpeaking.com. “We weren’t sure what to expect in terms of volume this year because of such gloomy forecasts, but we’re surprised to see the spike in orders so early in the season.”
Scott Williams, VP of Emisare Inc., a relationship and branding firm in Greensboro, NC, says, “Families will use this time to focus on what’s important, keeping their traditions intact and strengthening the message of Christmas. Celebrating Santa Claus offers parents the opportunity to stress valuable lessons like being kind, considerate, helpful and to show appreciation for what you do have, at a time where indulgent spending may not be an option for families.”
And so while there may be fewer presents under the tree this year, families are counting on Santa to still bring cheer and warm, fuzzy memories at a time where families really need it. Keeping family traditions like Santa Claus alive — when little on the news seems bright — may just lend optimism to Christmas where pessimism was forecasted.
SantaSpeaking.com was founded in 2004 by two moms in the midwest who aim to brighten other families’ Christmas through the magic of Santa Claus. SantaSpeaking.com provides personalized phone calls to children from Santa Claus, offering a recording of the conversation after the call is made as a keepsake to parents. Cost of calls and recordings range from $21.95 - $49.95.





