Sir Paul McCartney, along with his daughters Stella and Mary, are launching The Meat Free Monday Cookbook (Kyle Books), which features menu ideas for every Monday of the year, from packed lunches to comforting stews. The colorful hard-cover book features favorite recipes from the McCartneys along with contributions from some of their famous friends, including Mario Batali, Woody Harrelson, Vivienne Westwood, Kevin Spacey and Pink.
“We applaud the McCartney family’s unwavering efforts to promote a healthier, more sustainable diet,” said Sid Lerner, who founded Meatless Monday in 2003 with Johns Hopkins. “This beauty of a cookbook is truly a delicious way to help spread the global Meatless Monday movement!”
McCartney started Meat-Free Monday in the UK in 2009 as a simple and straightforward idea to show everyone the environmental value of eating less meat. Meatless Monday has since blossomed into a global movement, with 22 countries promoting the idea of cutting out meat once a week for our health and the health of the planet.
“We feel that the vast majority of people are conscientious and would want to do something in their own lives to help secure a happier future for the generations that follow,” the McCartneys said of their decision to launch the campaign and do the cookbook. “While many solutions can be quite difficult to put into practice, the idea of one meat-free day per week is something that many people find do-able and something that can be achieved relatively easily,” McCartney said.
Individuals interested in starting a Meatless Monday in the US can visit www.MeatlessMonday.com to learn more about the benefits of cutting back, get information kits to spread the movement in their community, and discover the growing international network of supporters.